DYNAMIC: the story so far

I met Ranjit four years ago when we worked for different infrastructure support organisations in the West Midlands. Ranjit’s background in social enterprise marketing and mine in charity communications made us natural allies. We appreciated each other’s successes and recognised the hard work that went on behind the scenes.

Then earlier this year, over a supper to compare notes on the state of the sector we started talking about aspirations. A little dreaming is a dangerous thing and we parted company agreeing to look at how we could work together on a freelance basis.

The rationale went something like this:

1. Experience told us that social enterprises and charities need to market themselves if they’re going to stand out from the crowd.
2. It also told us that effective marketing and comms is usually the result of switched-on individuals who have some management clout.
3. We believe that, while the not-for-profit sector (let’s call it that for now) has similarities with other SMEs, it’s philosophy makes it different – maybe unique.
4. With funding stretched to the limit few organisations can afford the luxury of a marketing and comms team, but organisations need marketing now more than ever to attract investment. Ironic, isn’t it.

So we decided to offer a marketing service for social enterprise, charites, CICs and socially responsible businesses.  One which provides the benefits of an in-house marketing team without the cost, and where our knowledge and expertise of the sector adds value to the work we do.

So here we are, six months later, with a business model and – amazingly – some clients.

And as for aspiring?  We’re aiming high.  In addition to a specialist marketing service we want to build a community of marketing professionals working in values driven organisations. We want to share knowledge and raise the standard of marketing in the sector. We want to raise awareness of the difference charities and social enterprises make to people’s lives and we want to facilitate investment in organisations where people matter.